Before plunging into any Asian Market, a careful market entry plan is a must. A good plan should:
- Analyze the cost, and have long term and short term investment time-frame
- Choose a location in terms of infrastructure, incentives, nearness to resources etc.
- Decide to take on a joint venture partner or to establish a mainly-owned or wholly-owned subsidiary
- Do a market analysis to understand the peculiarities of the market, the competition, product and audiences/channels
- Understand legal compliance requirements like corporate laws, labor laws, tax issues, etc.
- Understand government regulations and incentives
- Have an exit plan always
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